Regal Commodities has 3 business verticals.

Distribution Business
Trading Business 
Own Brand Marketing 

Business Vertical - Distribution Business

The Distribution business is where Regal operates as a channel partner and assists its alliances in penetrating the markets with its diverse range of products. With its own infrastructure, Sales and Service teams, Regal covers the markets and generates sales for its alliance partners. With the Institutional business and Out of Home (OOH) reach, Regal has established impressive revenue-generating touch points. It has also run cost-effective, yet market and product relevant marketing events that bring ourselves closer to the consumers in preempting his needs. Regal simply follows the 4A principle in its business approach- Awareness, Accessibility, Availability and Accountability.

Given our value systems, performance profile and strategic intent, we have been associated with two blue chip Corporates who are leaders in their own respective segments - not just in business but also in their shared values, ethics, customer-centricity and transparency with which they conduct their business. We also look towards  their strength to expand its alliance and product base.

An MNC, conglomerate and leading FMGC player who meet the daily needs of customers everyday and everywhere through their diverse products. A separate segment introduces you to Nestlé and to the Products we offer to our customers and consumers through our alliance with Nestlé.

A Corporate who feels and understands the needs of the consumers so perfectly that through a range of confectionery, sweets, and snacking products, there is a product offering and price point for every segment. With its flagship brand Parle -G, being the largest global brand, Parle is a household name which symbolizes Trust.

Here again, Regal meets the consumer requirements by delivering its products efficiently across the length and breath of its reach.
A separate segment introduces you to Parle and the Products we can offer to our consumers.

Read More:  Our Trading Business   |   Own Brand Marketing