Business Vertical - Own Brand Marketing

With Regals' own insights into customer preferences, especially in a micro - regionalized marketing scenario, special blends have been created for specific markets under its own brand "SHAKTIBARI". These are supplied currently in 10 kg bags for a target audience, which is diverse. The price points at which these are sold are attractive and ensure that there is profitability in every link of the value chain, depending on where one is positioned.

Apart from retailing its own brand, Regal has also marketed and distributed other well known Tea Company's brands such as Parry Agro and the Apeejay Group (Mantra and Mahamantra).

The various formats that can be offered by Regal are:

The strength of Regal lies in serving the Wholesale, Retail and the Institutional segments - such as, Railways, Hospitals, Call Centers, Shopping Malls, Schools and Colleges, Corporates etc.

Our USP has been Reliability, Efficiency, and our ability to align with our customers' needs.


 

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